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Integrated Enterprise Consent and Preference Management

Published by: Wirewheel
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Overview

With the proliferation of state and global privacy regulations, website banners announcing the use of cookies and gross categorical opt-out or in options, while a necessary starting point, are no longer enough.  Managing the consent and preference of consumers has become requisite for businesses whose existing and potential customers are subject to GDPR, CPRA, and other regulations.

The consent and preference management platform (CMP) is now the first customer touchpoint and can establish the ground rules of the brand-consumer relationship.

With Collibra’s WireWheel integration you can leverage your data catalog to give your customers the experience they expect.

 

Key benefits include:

  • Access an up-to-date view of the PII stored at your company
  • Feel confident in knowing where personal data is stored & processed
  • Honor consumer consent and preferences across the applications ecosystem

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